Peroni x Ferrari Retail Key Visuals
Agency: Momentum Worldwide Client: Peroni Role: Design and Art Direction Brief: This project was to bring attention to on and off trade markets about the recent Peroni 0.0% sponsorship of Ferrari in F1. I was brought in to explore a more graphic route as an alternative to the already progressing photographic route. It was a tricky project to navigate with such large brands involved, both with their own set's of guidelines, but we managed to get it through several rounds of amends before the photographic route was eventually chosen.