WPP Amsteldock Wayfinding
Agency: Acrylicize Client: WPP Amsteldock Amsterdam Role: Design Brief: Following a site visit to the new WPP HQ in Amsterdam, I was asked to develop a wayfinding system for this huge riverside building incorporating dozens of renowned agencies. This ranged form plotting user journeys throughout the building and creating clear door and wall signage for navigation, to larger lobby and atrium signage with more impact.