About / Contact
  • Selected Projects
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  • Brand Activation
  • Public Art
  • Integrated Campaigns
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  • Wayfinding
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Benjamin Watts Benjamin Watts
Ben Watts / Graphic Designer / London
About / Contact
  • Selected Projects
  • Advertising & Marketing
  • Branding & Identity
  • Brand Activation
  • Public Art
  • Integrated Campaigns
  • Publishing & Editorial
  • Typography
  • Wayfinding
  • Archive

WPP Amsteldock Wayfinding

Agency: Acrylicize Client: WPP Amsteldock Amsterdam Role: Design Brief: Following a site visit to the new WPP HQ in Amsterdam, I was asked to develop a wayfinding system for this huge riverside building incorporating dozens of renowned agencies. This ranged form plotting user journeys throughout the building and creating clear door and wall signage for navigation, to larger lobby and atrium signage with more impact.

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