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Benjamin Watts Benjamin Watts
Ben Watts / Graphic Designer / London
About / Contact
  • Selected Projects
  • Advertising & Marketing
  • Branding & Identity
  • Brand Activation
  • Public Art
  • Integrated Campaigns
  • Publishing & Editorial
  • Typography
  • Wayfinding
  • Archive

Russell's Footpath Wayfinding Mural

Agency: Benjamin Watts Design Client: Lambeth Council Role: Design and Creative Direction Brief: After entering a public mural competition for this well used footpath, I was delighted to win the commission. Russell's Footpath is very long, with varying areas and surfaces, so I designed a graphic system of icons that could be used in adaptable ways according to the space. The footpath leads pedestrians towards Streatham Station, the High Road and local shops, so the icons were based around these offerings. I also introduced some wayfinding at key navigation points so people unfamiliar with the path would know where to go. It has proved to be a huge success with the local community.

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