Merimökki Branding
Agency: Benjamin Watts Design Client: Merimökki AirBnB Role: Design and Creative Direction Brief: Here I designed the identity for a new holiday home being renovated for AirBnB in Littlehampton. It is called Merimökki which is Finnish for 'Sea Cottage', so I wanted to play into neutral colours of the seaside, as well as a clean 'Hygge' aesthetic suggesting calm and relaxation. I took the shape of the two M's from the silhouette of the Edwardian House, which sits in the middle of a terrace of 3, which are also suggested in the logo.