About / Contact
  • Selected Projects
  • Advertising & Marketing
  • Branding & Identity
  • Brand Activation
  • Public Art
  • Integrated Campaigns
  • Publishing & Editorial
  • Typography
  • Wayfinding
  • Archive
Benjamin Watts Benjamin Watts
Ben Watts / Graphic Designer / London
About / Contact
  • Selected Projects
  • Advertising & Marketing
  • Branding & Identity
  • Brand Activation
  • Public Art
  • Integrated Campaigns
  • Publishing & Editorial
  • Typography
  • Wayfinding
  • Archive

West Norwood Cycling Club

Agency: Personal Client: weno.cc Role: Founder, Design and Creative Direction Brief: I live in West Norwood and am a keen cyclist, commuting for work and riding for pleasure. I was in a group of 8 cyclists who regularly went on weekend rides, and in 2023 Lambeth Council were offering grants for local health and wellbeing projects. I proposed we formalise our club and try to grow it within the community. My application was successful, and with this money I've been able to promote the club to a wider audience. I designed the branding, and rolled this out through a website, printed matter and social media, as well as designing the club kit and some merchandise. The club continues to grow and I'm now working at onboarding some other members to help take it further.

No images or content on this website to be reproduced, copied or distributed without permission. Copyright 2025.